Vos Brenner design for exhibition Become Immersed Look Deeper
This poster designed by Vos Brenner is an example of apparent motion. The C shape in the center of the poster is gradually scaled bigger, giving it the appearance of motion. It looks as if the word BILD is giving off a signal and it is getting closer to the viewer. The reason why it looks like it's getting closer has to do with what we learned about depth. The bigger something is, the closer it looks. This design appears to be moving because there is a sequence of this C shape, it appears to be growing or moving in one direction. The text is using the same tactic. The text looks like it is coming closer to the viewer because it is gradually getting bigger in scale.
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