This screen shot from the anime, Pokemon is a good example of top down visual processing. This screen is played before a commercial break showing the outline of  a different Pokemon. The viewer has to look at the details of the outline and guess which Pokemon it is. The viewer pays attention to the details and puts together what Pokemon associates with the shape that is shown. They link the information that is shown with the visual of that certain Pokemon. The knowledge that the viewer has of the different Pokemon characters help them figure out what the picture is of.